Big Game Hunting: Start-up Strategies for Success in
Landing Large Corporate Clients
- Tom Daly, Founder & CEO, Relevant Ventures
- Anthony Newstead, Founder & CEO – Imajica Works
Where: Capital City Club (Downtown)
7 John Portman Blvd NW, Atlanta, GA 30303
When: Wednesday, 20th March 2019 from 0830 – 1000 a.m.
Details: On 18th March, a delegation of 12 UK digital and tech companies from across the North of England will visit Atlanta as part of a week-long program of activity aimed at showcasing opportunities in the Southeast USA. Please join the BABC-Georgia and the UK’s Department for International Trade for an opportunity to meet and network with these innovative UK businesses. As part of this breakfast panel series, you will also hear from, and have the opportunity to interact with leading marketing and corporate innovation experts as they discuss strategies and critical success factors for SMEs looking to sell to, or partner with, Atlanta’s powerhouse corporates. This event is exclusive to BABC Members. If you are not yet a member and would like to attend, please email us and we will let you know if space becomes available for non-members!
Biographies: Tom Daly
CEO – Relevant Ventures
Tom has caught lightning in a bottle. Twice. (Actually, he caught it first in a UPS box and then in a Coca-Cola bottle.) He has positively impacted a staggering number of businesses and people on a global basis by reducing complex problems to simple truths that accelerate the use of emerging technology. Through Relevant Ventures he is focused on balancing the "big picture" with day-to-day realities, applying his experience to lead enterprise-level strategies that accelerate and amplify the use of both established and emerging technologies to have a positive business impact.
Formerly Group Director – Global Connections at The Coca-Cola Company, Tom led the the company’s corporate efforts for mobile, search and iAgency management, contributing to many of the company’s highest profile online programs including the 2012 London Olympic Games. Prior to Coca-Cola, he served as Head of eBusiness to ING, a financial institution managing $125 billion of assets for c. 15 million customers; and as Director – Interactive Customer Communications for UPS Inc. A Board Member of the Mobile Marketing Association (MMA), Tom has won numerous accolades throughout his career, including being recognised by the OMMA as an Online Marketing “All Star”.
CEO – Imajica Works
Before founding Imajica Works in 2018, Anthony Newstead served as Group Innovation Director, Co-founder and General Manager of The Bridge by Coca-Cola – a software technology incubator for startups launched in Tel Aviv, Israel and Atlanta, which included conceiving and delivering an innovative commercialisation program for early stage start-ups in collaboration with other corporate partners. His career began in Music, took a detour into programming, migrated into investment banking via reinsurance and then progressed into leading large scale multi-year Business Transformation initiatives within Coca-Cola Bottling around Western and Eastern Europe, including vending operations in the Far East. After taking up an engagement leading business development in a UK financial startup, Anthony returned to Coca-Cola Europe in Interactive Marketing, leading a Pan-European iTunes/Coca-Cola music program and developing data visualization & crowd-sourcing ideation solutions.
With his current venture, Anthony established and is providing business development guidance to TECHPUBLIC – a program for collaborative corporate-startup commercialisation; serves as interim CTO for a sports tech startup; and is lead advisor to a video platform service, connecting studios & corporates to local content creators and film-makers.